Supporting retail and CPG brands worldwide
Advantage Sales and Marketing Group, Inc. delivers tailored outsourcing solutions for the consumer packaged goods (CPG) and retail industry. With advanced sales, merchandising, marketing, and in-store promotion services, we help brands and retailers boost performance, drive awareness, and increase ROI across channels. Our scalable approach ensures effective engagement in an evolving, competitive marketplace.
01 / What we do
Our comprehensive suite of services empowers brands and retailers to meet growth objectives in a dynamic industry. Explore how our principal offerings drive value and foster real-world results.
We provide specialized outsourced sales teams that integrate seamlessly with your organization, helping to expand retail reach, optimize sales operations, and improve channel performance. Our approach combines market intelligence with deep retailer relationships for effective brand placement and category management, allowing you to focus on core business while ensuring your products gain shelf prominence and sales momentum.
Discuss your idea ↗
Our expert merchandising teams execute in-store strategies that maximize product visibility, compliance, and on-shelf availability. From planogram execution to display management and inventory auditing, we ensure consistent brand presentation across all retail environments. By maintaining high merchandising standards, we support your products in standing out at the point of sale, driving consumer purchase decisions and enhancing the overall shopper experience.
Discuss your idea ↗
We design and deliver targeted marketing, promotional campaigns, and experiential activations that connect with consumers where they shop. Whether through high-impact in-store displays, digital engagement tactics, or coordinated campaign execution, our solutions are tailored to the unique needs of CPG and retail brands. We align promotional strategies with your business goals to generate measurable lift in awareness, trial, and brand loyalty.
Discuss your idea ↗Our professional teams organize and execute effective product sampling events and in-store demonstrations across diverse retail formats. We handle logistics, staffing, compliance, and reporting, ensuring seamless deployment and meaningful interactions with shoppers. These initiatives are designed to encourage trial, educate consumers, and convert interest into sales, allowing brands to create memorable experiences that drive both engagement and conversion.
Discuss your idea ↗
02 / About us
Advantage Sales and Marketing Group, Inc. (known as Advantage Solutions) is a leading provider of outsourced business services for the consumer packaged goods (CPG) and retail industries. Our mission is to help clients unlock growth and realize value by delivering comprehensive solutions in sales, merchandising, marketing, and promotional execution. We operate at the intersection of brands and retailers, serving as a trusted partner to some of the most recognized names in the industry.
We deploy multifaceted teams, leveraging market insight, advanced technology, and proven field expertise to address the rapid shifts in retail and consumer trends. Our collaborative, client-focused approach ensures strategy is aligned with your commercial objectives, allowing us to generate actionable results across multiple touchpoints and retail channels.
Recognizing the complexity of today’s retail landscape, we foster close relationships with clients and retail partners alike, adapting our services to meet evolving needs. Our organizational breadth allows for both national scalability and local flexibility, positioning us to support brands and retailers of all sizes in their pursuit of sustainable performance.
Start a conversation ↗Our perspective
In a rapidly transforming industry, Advantage Sales and Marketing Group, Inc. brings structure, proven expertise, and innovative tactics to your retail and CPG initiatives. Our scalable service model adapts to your campaign size and complexity, supporting both emerging and established brands aiming for impact. We work as an extension of your team, invested in achieving genuine results for every engagement.
03 / How to get started
To begin, we listen carefully to your unique challenges, growth targets, and business context. During the consultation, our team gains an understanding of your brand’s current position in the marketplace and outlines core objectives. This initial step prepares us to craft thoughtful recommendations tailored to your strategic needs.
After assessing your requirements, we work with you to identify which combination of our services aligns best with your commercial goals. We discuss possible approaches in sales, merchandising, marketing, and activation, ensuring that the plan is flexible and scalable. Throughout this stage, clarity and transparency remain key priorities.
Once you are comfortable with our proposed solution, we define a detailed implementation roadmap, including touchpoints, timelines, and resource allocations. We clarify mutual responsibilities and set up a robust communication process, so you know what to expect as your project moves forward. This ensures that project execution remains organized and outcome-oriented.
Practical guidance / 01
Our solutions are valuable for CPG brands and retailers navigating competitive marketplaces, seeking scalable support, or looking to maximize the efficiency and visibility of their products. Our approach is adaptable across large established brands and ambitious new entrants alike.
Practical guidance / 02
Choosing an outsourcing partner requires careful consideration. It's important to compare providers’ industry knowledge, technology, reporting capability, and communication style. We encourage open discussions to determine the best service fit for your objectives.
Practical guidance / 03
A productive first meeting helps launch an effective partnership. We recommend collecting details about your product assortment, existing store presence, promotional history, and planned goals. Bringing these to your initial consultation supports a faster, more focused discussion.
04 / A little more detail
We support a broad range of clients, including established consumer packaged goods brands, emerging CPG entrants, and national or regional retail chains. Whether you’re a start-up seeking visibility or a major player pursuing efficiency at scale, we can discuss how our tailored services may fit your needs.
Our teams can be deployed nationally or tailored to specific markets depending on client objectives. We manage staffing, training, logistics, and reporting, allowing you to maintain oversight while shifting day-to-day execution to seasoned professionals. We’ll clarify procedures and communication up front during the scoping process.
We recommend preparing a brief overview of your challenges, priorities, and key business objectives before our initial conversation. Sharing information about your brand, target markets, and any existing strategies helps us quickly assess how we can best support your goals.
Yes, performance monitoring is an essential part of our offering. We can supply regular updates, results analysis, and recommendations tailored to the agreed scope and objectives, helping you track ROI and optimize ongoing activities.
We emphasize flexible solutions, leveraging real-time data and market insights. Our teams stay agile, adapting campaigns, merchandising, and promotional strategies to evolving retail environments and consumer behaviors as priorities shift. This helps ensure ongoing relevance and effectiveness.
05 / Contact us
If you’re interested in learning more or wish to discuss your sales, marketing, or merchandising objectives, our team is ready to listen. Send us your enquiry and we’ll respond promptly with more details or to arrange a consultation.
Email us ↗